The surprise inside

by Monica Rysavy on November 10, 2009

I’ve been complaining about my lunches lately. It’s been tv dinner after tv dinner after tv….. you get the idea.

Most tv dinners are rather healthy – at least the kind I pick out. But they are just not tasty. In fact the adjective I usually use to describe them is “bleh”. This has resulted in me usually taking a bite or two out of the meal and tossing the rest out. Sometimes I then make it down to the cafeteria to pick up a less than healthy option but usually I just don’t eat lunch – which isn’t healthy either.

While at Target this past weekend with Peter I picked up some goodies for the week. One item I found that looked too tasty to pass up was this adult style lunchable by Oscar Meyer Deli Fresh Creations. I originally couldn’t really see inside as there was a plastic cover on top but I liked that there were two kinds of meats and cheeses and it wasn’t terrible in the calorie department.

But then I opened it up today at lunch…

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and found the surprise inside.

A tiny Milka chocolate bar.

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I’m slightly obsessed with Milka.

I first discovered it at a specialty candy shop (which is no longer there) several years ago at the Tyson’s Corner Mall in Vienna, Virginia. Peter is familiar with Milka (despite not being as obsessed with chocolate as I am) and introduced me to it. It’s not that easy to come by and ever since then I pick up a piece here and then when I managed to find it. Last Christmas I scored a Milka pencil pouch (purple and soft with the cow!) at the Czech airport in the duty free store on the way home. It was filled with Milka bars of course. I managed to make them last from December ‘08 to nearly this past August.

It’s funny how something as small as the tiny Milka bar turned my lunch into this amazing, happy, experience.

This reminds me that I have to finish reading my Seth Godin book – Free Prize Inside:

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some time soon – great Marketing tips!

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